Pierre Rivera

Online Marketing & Sales Professional

Professional Profile

  • Consumer Brands Professional

    Led digital initiatives involving major brands including Walt Disney Imagineering, Yahoo!, UnitedHealth Group, Bravo, and Robert Mondavi Winery.

  • Digital Innovator

    Career-long record of leveraging technology to gain competitive insight and increase revenue. Instituted technical upgrades at nation's second-largest school district to set a record of $174M of funds claimed in third year of managing facilities grant prorgam. Averaged $150M of grant funds claimed for three consecutive years.

  • Proven Team Leader

    Spearheaded technical efforts at Los Angeles Unified School District, Walt Disney Imagineering, Disney Consumer Products, and Disney Corporate, simultaneously earning a reputation as a cross-functional and -organizational alliance-builder with a talent for dissolving ambiguity, producing innovative options, and leveraging next-generation technologies.

  • Online Marketing Strategist

    Advised SMBs and global brands on Analytics, SEO, SEM, PPC, PPV, CPA, Ecommerce, Social Media Marketing, Affiliate Marketing, and Media Buys to increase sales and brand awareness.

  • Multi-Platform Digital Developer

    Drove full-cycle technical development of databases, desktop applications, online marketing campaigns, mobile apps, and websites for major brands including fast-prototyping a consumer-facing website for UnitedHealth Group.

Professional History

  • Principal, Click Tap Technologies (CTT)
    • Walt Disney Imagineering (WDI) 2012—2013
    • UnitedHealth Group (UHG) 2011—2013
    • Grand Central Marketing (GCM): Bravto TV, Robert Mondavi Winery 2009—2011
    • The Walt Disney Company (WDC) 2002—2009
  • Analyst, Los Angeles Unified School District (LAUSD) 1996—2002

Education

Bachelor of Arts, Psychology Stanford University Honors Graduate

Leadership Highlights

Online Marketing & Sales

  • Developed SEO campaigns for SMBs which achieved first-page Google rankings, increased website traffic, conversions, clients, and revenue. Launched brochure, CMS-driven, and e-commerce websites on platforms such as WordPress and Magento (CTT).
  • Managed PPC campaigns featuring A/B and multivariate testing, promoting brands such as eBay and Amazon.com across multiple channels such as Google Adwords and Bing Ads (CTT).
  • Advised UnitedHealth Group senior leadership on online video platforms, email marketing campaigns, user experience, and social networking (UHG).
  • Designed and developed Facebook applications for top brands such as Bravo’s Top Chef and Robert Mondavi Winery (GCM).

Leadership & Team Building

  • Led blended team of 2 external vendor groups and 10+ internal resources with a combined budget of over $1.5M and aggressive timelines through the web development life cycle for a portfolio of Guest-facing web properties—vendor selection, site design, software development, testing, deployment, maintenance and up-grades—to keep projects on budget and on schedule (WDI).
  • Drove community-building, provided one-on-one mentoring, and conducted weekly educational television and online coaching for 100+ participants during a year-long risk reduction program as part of an innovative healthcare delivery program (UHG).
  • Directed fundraising event for non-profit with attendance of over 10,000, responsible for P&L, vendor selection, marketing, and supervision of 100+ vendors, 60+ staff, resulting in a 23% increase in revenues in one fiscal year.
  • Spearheaded efforts of a department of 50+ to streamline grant application process for State funds resulting in a record $174M of grants claimed in a single year and averaging over $150M in claims for three consecutive years (LAUSD).
  • Led, trained, and supervised counseling staff of 60+ as Director of Stanford and Bay Area counseling center.
  • Drove the hybrid development team of 2 external vendor groups and 7 internal team members which launched the first two mobile apps released by Walt Disney Imagineering, the first of which featured a first-of-breed interac-tive comic with sound design, animation, and a ground-breaking selectable avatar for both iOS and Android platforms (WDI).

Project Management

  • Shepherded website and mobile app projects through the QA and App Stores approval process. Managed both internal and external partner relationships to keep projects on track both in schedule and budget (WDI).
  • Led inter-departmental efforts among multiple management levels for the groundbreaking of flagship magnet secondary school facility of nation’s second-largest school district (LAUSD).
  • Strengthened relationship with State officials critical to guide interpretation of evolving District and State policies resulting in a $360M grant award increase (LAUSD).
  • Drove execution of three-day, internationally-attended fundraising event for non-profit organization benefiting AIDS Project Los Angeles.

Digital Development

  • Oversaw the technical effort to convert a Flash-based, web-hosted game to an Adobe AIR-based app released on the App Store, Google Play, and Amazon App Store (WDI).
  • Fast-prototyped a social networking website to deliver a video-based educational series and online tracking so-lution using 3rd-party online video platforms, content management systems, and APIs which could be utilized across multiple product offerings for a Fortune 50 company (UHG).
  • Designed information architecture and created client-centric Microsoft Access database front-end systems for a Fortune 100 company to deploy Stock & Bonus programs division- and enterprise-wide (WDC).

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